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The Counter - Custom Built Burgers Reston, VA - Reston Town Center!

Reston, Virginia
SOLD! The Counter - Custom Built Burgers Reston, VA - Reston Town Center!
Year Established: 2008
Status: Sold

Contact Details

Contact Name: Tami Hillier

Contact Email:

Contact Phone: 503-319-4626

Contact Fax: 877-481-6028

Contact Broker

Business Description

A contemporary burger restaurant featuring fresh, high-quality customizable gourmet burgers along with fresh greens, sandwiches, specialty fries and more. Plus indulgent milkshakes & floats, craft beer and regional wines. Kids combos.

Offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger, including vegetarian. Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 made-from-scratch sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger combinations!

All in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music. Also large fenced in patio.

On-line ordering available. In addition to rewards program and gift cards.

Plus catering. Custom deliciousness for meetings, birthdays, anniversary celebrations, tailgating, pillow fights, binge watching, etc.

Turnkey operation. Franchise agreement and lease are transferrable. Inventory and security deposit paid separately. Franchisor will help with training and transition. All reasonable offers will be considered. No transfer fee!

Feel free to stop by the location as a customer first. This is a highly confidentially listing, please do not talk to any of the employees or patrons. If interested, contact EatZ for more information. Showings by appointment only.


Detailed Information

County: Fairfax

Location: Prime retail space in Reston Town Center, a community destination for shopping, dining, entertainment, special events and ice skating in the winter. This popular center offers more than 50 shops, 35 restaurants and a plush multi-screen cinema. As well as, an open-air pavilion that hosts concerts and festivals throughout the year, offices for many brand names such as Google and Rolls-Royce America, luxury high-rise residences and a four-diamond Hyatt Regency hotel. An acclaimed outdoor venue featuring a 20-foot Mercury Fountain designed by the sculptor Saint Clair Cemin. There’s also ample parking on the street and in 7 garages with over 7,000 parking spaces. Plus, a brand-new Silver Line Metro Stop! Reston Town Center is located 6 miles east of Washington Dulles International Airport and 21 miles west of Washington, D.C., just north of Exit 12 (Reston Parkway) off the Dulles Toll Road (VA-267).

Facilities: Square Feet: 2,500 Seating: Ample

Competition: A premium burger franchise. Fresh and juicy. Endless possibilities. Over 85+ ingredients to choose from. Quality meats (hormone-free & antibiotic free), inventive sauces, toasted buns, melted cheeses and blended shakes that shout flavor. High quality, locally sourced ingredients. Craveable, proprietary flavors. Modern, progressive setting. Designed to be efficient and maximize operational efficiency. Innovative twist on an American classic! Specializes in a customized experience with premium ingredients and endless options that sets it apart from other burger franchises. Has completely changed the burger game. Unparalleled customization - stands out from other burger concepts. An innovative twist on an American classic. Featured In: Winner of “Best Burger” - Bay Area A List City Voter “One Of The 20 Hamburgers To Eat Before You Die”- GQ “Best Burger” - Oprah Winfrey “Underrated Burger Chains That Need To Be In Every State” - Thrillist

Growth and Expansion: First location in Santa Monica in 2003, began franchising in 2005. Currently 34 locations spanning from New York to Florida, Idaho to Arizona and sprawling both Northern & Southern California to a global presence in Ireland, Mexico, Ghana, Japan and Saudi Arabia. Loyal brand following. The go-to choice for burger connoisseurs. The burger - an American staple. And the gourmet burger segment is showing no signs of slowing!


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